De 2-minutenregel voor Digitale reclame
De 2-minutenregel voor Digitale reclame
Blog Article
We pride ourselves on creating meaningful relationships with our publishers, understanding their priorities and customizing our solutions to meet their unique needs.
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In this article we look at what programmatic advertising kan zijn, how it works, and the technology platforms and processes that power it. What Is Programmatic Advertising?
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But despite the many challenges and issues within the programmatic advertising industry, it’s clear that the introduction ofwel technology platforms has helped publishers monetize their websites and mobile apps, and advertisers reach their target audience on a larger scale.
Ad exchanges. This is how SSPs flow their ad inventory to DSPs. DSPs connect to an ad exchanger, where ad prices fluctuate based on the competitiveness of that inventory. Think ofwel the ad exchange as the neutral ground where transactions between SSPs and DSPs occur.
Not only is it easier to scale your audience, but you can do so much more efficiently thanks to more precise factors like weather or time of day, coupled with real-time bidding.
ofwel our many years ofwel experience in designing and developing advertising and marketing technologies for clients.”
Understanding how the various components of the programmatic advertising ecosystem interact can be challenging. Check out our ultimate Ad Tech Glossary for a quick overview ofwel all the basic terms and jargon
Efficiency. Programmatic advertising lowers costs and increases margins, allowing publishers to make more money from their available ad space.
Programmatic advertising, on the other hand, is considered the “behind-the-scenes” expert. It’s the technology-driven process behind the ads that decides which display ads you see, based on a whole host ofwel factors check here such as:
In any given programmatic media transaction, there could be anywhere between a couple of AdTech platforms to a dozen.
The advertisers involved in RTB use programmatic advertising to improve the efficiency ofwel their campaigns. RTB is therefore programmatic by nature, as the bidding process kan zijn automated.
The dupliceert carefully chooses its content based on the platform it serves on, the target audience and demographics, and more.